They are called "Girl Nation" and they are by, I think "Christy's" or something. Now I got annoyed... not just because they lack variety (pink fairy, or pink princess) because who knows there may be more in the line (though seeing dress up clothes on offer today I doubt it). I love pink and glitzy things. What annoyed me was the equivalent boys line - "Boy Legend" (or was it "Boy Legends"?).
See the girls ones are princesses, and fairies and suchlike and the boys are... a Doctor, and a Firefighter. This really, really ticked me... perhaps it's because I took it as a message that boys can be Doctors or Fire-fighters and girls can't. Or that boys can fantasize about being a Doctor or Fire-fighter, real world profession but that girls should only aspire to being fictional heroines like fairies or princesses (yes there is such thing as real princesses but most little girls aren't going to grow up to be one, plus this sort of princess is the fictional fairytale sort).
I dunno I guess I am over analysing, but it does make me wonder. Where are the dress up clothes I remember? I remember being able to dress up as policewoman, nurse, doctor etc. as well as a princess when I was little... and for that matter where are the boys "fictional heroes"? Where is a prince, or a knight or whatever? And why specifically gender these with lables like "Boy Legends" and "Girl Nation"? I've seen better boys outfits elsewhere - like cowboy, and alien in other shops but all the girls costumes seem to stick to fairy or princess of some sort. Why do boys get to dress up as Spider-Man and there are no Supergirl costumes for little 'uns?
Maybe I'm just looking in the wrong places, I do believe Early Learning had a good selection of dress-up costumes for all genders but that is probably is because Early Learning has an education bent so are more likely to be encouraging of "pretend to be a grown up" fantasy so it has more Doctor, Police Officer, and such clothes. I don't see why this can't eke out into other shops though, nor why little girls can't be offered other fantasies than just princess or fairy... what about cowgirl*? Female robin hood type characters? Warrior princesses? Superheroines?
Oh well I might be getting bent out of shape over nothing but I do know I'm slightly ticked.
EDIT: Checking up I found that the Girl Nation line does indeed have a few career play costumes - Nurse, Ballerina, and Flamenco Dancer. Still it would have been nice to have Doctor, Fire-fighter and Nurse be in a gender neutral line (though I'll be honest, I do relies that while there may be little boys out there who would like to play as a male ballet dance I do reckon it wouldn't sell a large amount). ... and they have a (pink, so I guess if you hate pink you're sunk) Cowgirl out fit.
I would have liked a wider range of these outfits to have been stocked at my Boots... maybe the stock was low. They also have some Halloween costumes... Devil fairy amuses me for some reason.
Here is their site: http://www.christygroup.com/home/